Know what your market is actually arguing about
Before you spend a dollar on marketing, get a verified briefing on the debate your customers are having — the STORM method, fact-checked, so you position against reality instead of a hunch.
This is a path, not a pile. Set up your Company Memory once, then a run of free tools in the order a client is actually won — know your market, make the first impression, answer the lead first, ask for the review, and turn the happy customer into the next one. Each does one job, runs in your browser or your AI assistant, and stores nothing.
Do these two once. They build the Offer Library and Brand Voice every client-winning tool below reads — so your proposals, posts, and follow-ups already know your services and sound like you.
Before you spend a dollar on marketing, get a verified briefing on the debate your customers are having — the STORM method, fact-checked, so you position against reality instead of a hunch.
One shareable link that greets a prospect by name — your letter, voice intro, reviews, and documents on a personal welcome desk. They arrive at the meeting already sold on who you are.
Paste the messy inquiry email; get a clean scheduled job and a draft quote back in seconds. The business that answers first wins the job — this makes that business yours.
Tell it about the prospect; get a personalized proposal and a covering email back in seconds — priced and packaged straight from the Offer Library you built, so it’s yours, not generic. The follow-up you keep meaning to write, written.
Paste this week’s finished jobs; get a personal review request for each customer — naming their actual job — plus a reply drafter for the reviews you already have. Asked customers actually do it; the ask is the bottleneck.
The warm, personal recommendation note you keep meaning to send, drafted in your voice. Referrals stop depending on someone remembering to write.
Paste your pricing page, rate card, or price list and a skeptical buyer reads it back — confusing tiers, a price with no anchor, unanswered risk questions, a weak guarantee — then hands you concrete rewrites. Reads your saved Offer Library so the fixes use your real offers. Runs in your browser; nothing stored.
Describe your business and one goal; get a one-page 30-day marketing plan — weekly themes, three actions a week, one channel to focus, and what to skip. Runs in your browser; nothing stored.
Paste a raw inbound lead — form fill, DM, or voicemail. Get a fit score against your ICP, a routing call, and a first reply in your voice. Runs in your browser; nothing stored server-side.
Turn one idea, story, or client win into a week of posts — 3–5 with distinct angles and hooks, each standing alone, in your voice. Reads your Brand Voice; runs in your browser, nothing stored.
Paste who you're meeting and what you know; get a one-page prep sheet — likely pains, questions to ask, which of your real offers fit, and landmines to avoid. Runs in your browser, nothing stored.
Tell it what you sell and where; get a ranked list of the searches your buyers actually make plus one full content brief — intent, outline, FAQs, internal links. Runs in your browser; nothing stored.
Tell it who joined your list and what they grabbed; get a 5-email nurture sequence in your voice — each email one job, one story, one step — as drafts you confirm before anything sends. Runs in your browser; nothing stored, nothing sends.
Paste a quote you sent and how long it's gone quiet; get a 3-touch follow-up plan — timing plus ready-to-send drafts in your voice, from your real offers. Runs in your browser, sent once to AI, nothing stored.
Paste the sales objection you keep hearing — 'too expensive,' 'we'll wait,' 'need to ask my partner' — and get the honest reframe, three responses in your voice, and a re-opening follow-up. Runs in your browser; nothing stored.
Tell it what your ideal client struggles with; get a finished lead magnet — checklist, mini-guide, or scorecard — plus the landing-page blurb and delivery email. Runs in your browser; nothing stored.
Paste your messy deal list or CRM export and get a plain-English digest: what moved, what's stuck and how to unstick it, and the three deals to focus on this week. Runs in your browser; nothing stored.
Paste one case study or client win; get platform-shaped posts for LinkedIn and X — distinct hooks, in your voice, drafts you confirm before anything ships. Runs in your browser; nothing is stored.
Answer five quick prompts about a deal you won or lost; get an honest debrief — the likely real reason, the pattern across past deals, and one change to make. Runs in your browser, nothing stored.
Dump the month's raw notes — wins, links, one story — and get a full newsletter issue in your voice: subject lines, intro, sections, one clear CTA. Runs in your browser; nothing stored.
Describe your happiest client and what you did; get the referral ask done right — who to ask, when, the exact email and text, and a forwardable blurb. Runs in your browser; nothing stored.
Paste what you ran and the numbers; get an honest campaign recap — what worked, what didn't, the next bet — plus a short win note, in your voice. A draft you confirm. Runs in your browser; nothing stored.
More client-winning tools are in the pipeline — win-back campaigns, quote chasing, testimonial kits. Browse the courses to get each one the day it ships.
More clients means more emails, more statements, more busywork. Run the Business → is the other half: the tools that keep what you win.