Danny De Vries Free courses
Foundation tool · Virtual CMO · builds your Company Memory

Brand Voice & ICP Profile

Paste a few things you’ve written and describe your best customers. Get a reusable Brand Voice and Ideal Client Profile every content tool writes in — so AI stops sounding generic.

✍️
Your writing + best clients
a few emails or posts
AI profiles your voice
sent once · nothing stored
🎯
Brand Voice + ICP
saved to your Company Memory
The tone your content should sound like and the exact person it should speak to — so posts, emails, and proposals read like you wrote them for the right buyer, not like generic AI filler.
Watch the 90-second build

🔒 What this touches: what you paste is sent once to an AI model to profile your voice and ideal client; the result shows here and is saved only in this browser so your other tools can read it. Nothing is uploaded or stored on a server.

Building…
Draft — review before you rely on it

Your Brand Voice & ICP

✓ Saved to your Company Memory in this browser. Your content, email, and social tools write in this voice and target this client.

This powers your Virtual CMO → Voice + ICP feeds every content tool on the Win Clients path — posts, nurture, lead magnets. See how it stacks.

Why AI content sounds generic without this

Out of the box, an AI writes in a beige, everyone’s-the-same voice aimed at no one in particular. That’s not a prompt problem — it’s a missing-inputs problem. It has never seen how you talk or who you’re actually talking to.

Capture your voice and your ideal client once here, and every content tool reads it first. Suddenly the drafts sound like you and land with the right person — because they’re built on your inputs, not the internet’s average.

Sound like youYour tone, your do’s and don’ts, even a sample rewrite — so drafts start in your voice, not a robot’s.
Speak to one personA sharp Ideal Client Profile — their pains, desires, and where they hang out — so content actually lands.
Reused everywhereEvery content, email, and social tool reads this, so your whole presence stays on-brand.