About

I’m a builder, not an AI commentator.

Everything on this site is a tool I actually made and use — I just hand you the finished version.

I’ve spent the last decade building and selling software — north of 20,000 products shipped to real customers, with plenty of failures in between. I wrote Generative AI READY. That history is the point: everything on this site is something I actually built and use.

That’s the part that matters here: I’m a builder, not a commentator. Everything on this site is something I actually made and use.

The bet

English is the new programming language. For thirty years, “make the computer do this” meant “learn to code or hire someone who can.” That just stopped being true. You can describe what you want in plain English and get a working tool back — which means the boring, specific, you-shaped problem no software company will ever build for is suddenly the easiest kind of thing to make.

But you don’t want to spend your evenings learning prompts. You want the result. So my job is simple: I build one small tool at a time, I show you the 90-second build so you can see it’s real, and I tell you in one sentence what it does with your data.

How this works

Every tool here does one boring job well — turn a messy email into a scheduled job, turn rough notes into a clean summary, turn a list into the same three messages you keep writing by hand. It’s free to grab. It runs in your browser or sends your input once to an AI to do the work — and I’ll always tell you which. Nothing is stored. The output is a draft you confirm; the tool reads, you decide.

Who it’s for

Owners and operators of small businesses — the trades, home services, professional services — who have real work to do and no time to become programmers. If you’ve ever been told the thing that would save your team three hours a day was “too custom to build,” this is for you. That answer was never true. It definitely isn’t now.

Grab a tool. Watch the build. Ship it today. If you want the next one, the list is on the home page — and I send a new one out regularly.

The books

Before the tools, the playbooks. AI Ready is the path I hand a business that knows AI matters but can't see where to start — the READY Framework, from 400+ real conversations. #Golden Followers is the other side of the coin: how an audience becomes recurring income.

AI ReadyYour roadmap to leading in the AI era → #Golden FollowersThe influencer playbook — recurring income generation →

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